Mat App

2020

Online Pilates Platform

WEBSITE

BRANDING

PRODUCT DESIGN

Mat App

2020

Online Pilates Platform

WEBSITE

BRANDING

PRODUCT DESIGN

Problem

Problem

The problem is people have daily occupation and it cause not doing their hobbies like doing sport.

The problem is people have daily occupation and it cause not doing their hobbies like doing sport.

What is Matapp?

What is Matapp?

MAT app is designed for those who do not want to go to the pilates studio and can not go to the studio due to the pandemic.

MAT app is designed for those who do not want to go to the pilates studio and can not go to the studio due to the pandemic.

Abstract

Abstract

The pilates studios were closed due to the pandemic and people need to attend pilates course. Research has shown that currently closed studios are being replaced by online classes. This study aims to make a mobile application prototype that can meet the needs of people who need to attend Pilates classes at home.

The pilates studios were closed due to the pandemic and people need to attend pilates course. Research has shown that currently closed studios are being replaced by online classes. This study aims to make a mobile application prototype that can meet the needs of people who need to attend Pilates classes at home.

Personas

Personas

Dirk, 44

A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.

A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.

Alexis, 23

Alexis, 23

A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.

A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.

Amy, 32

Amy, 32

A hostess who has been doing regular pilates before. She is always on a business trip.

A hostess who has been doing regular pilates before. She is always on a business trip.

Jason, 29

Jason, 29

A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.

A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.

Platform Admin

Platform Admin

Approve and add to the new teacher to the platform.

Approve and add to the new teacher to the platform.

Brand

Brand

Goals

Goals

We will provide face to face online training with teachers and selectable levels to people who want to meet the need for pilates without tools and an any physical studio.

We will provide face to face online training with teachers and selectable levels to people who want to meet the need for pilates without tools and an any physical studio.

Name & Catchwords

Name & Catchwords

Mat

Mat

live pilates everywhere

live pilates everywhere

Competitive Analysis

Competitive Analysis

All apps that are stated below may not be same sector. We evaluted in terms of feature

All apps that are stated below may not be same sector. We evaluted in terms of feature

Mat

Mat

Teacher Select

Teacher Select

Subscription Model

Subscription Model

Mobile App

Mobile App

Website Access

View Progress

View Progress

Online Classes

Online Classes

Calendar

Calendar

Cambly

Cambly

Teacher Select

Teacher Select

Subscription Model

Subscription Model

Mobile App

Mobile App

Website Access

Website Access

View Progress

View Progress

Online Classes

Online Classes

Calendar

Calendar

Meditopia

Meditopia

Teacher Select

Teacher Select

Subscription Model

Subscription Model

Mobile App

Mobile App

Website Access

Website Access

View Progress

View Progress

Online Classes

Online Classes

Calendar

Calendar

Yoopod

Yoopod

Teacher Select

Teacher Select

Subscription Model

Subscription Model

Mobile App

Mobile App

Website Access

Website Access

View Progress

View Progress

Online Classes

Online Classes

Calendar

Calendar

Flowchart

Flowchart

5 Persona's Stories

5 Persona's Stories

Alexis, 23

A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.

Alexis, 23

A student has to stay at home due to the pandemic, she gets bored at home and gets curious about pilates and start using app.

Dirk, 44

A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.

Dirk, 44

A white collar, wants to do sport with less effort. Also, he works until late hours and won't find an open pilates studio at late hours.

Amy, 32

A hostess who has been doing regular pilates before. She is always on a business trip.

Amy, 32

A hostess who has been doing regular pilates before. She is always on a business trip.

Jason, 29

A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.

Jason, 29

A teacher who wants to teach on a Online platform, he joins to the platform, and upload his cv & portfolio to the app.

Platform Admin

Approve and add to the new teacher to the platform.

Platform Admin

Approve and add to the new teacher to the platform.

Wireframes

Wireframes

+72 draft pages to build outline of the idea

+72 draft pages to build outline of the idea

Logotype

Logotype

We need to find an object to associate with pilates. It is important to be short and super reminder of itself to people. We thought “mat” is super clean as if it is proper noun not a word.

We need to find an object to associate with pilates. It is important to be short and super reminder of itself to people. We thought “mat” is super clean as if it is proper noun not a word.

People remember it easily and creating a brand with this name, can have more space to us. When we come back to our brand methaphor, carpet helps to visualize. When you put the carpet on the floor, we get that shape to our brand symbol.

People remember it easily and creating a brand with this name, can have more space to us. When we come back to our brand methaphor, carpet helps to visualize. When you put the carpet on the floor, we get that shape to our brand symbol.

Typography & Color

Typography & Color

Screens

Screens

15 designed pages

15 designed pages

Landing Pages

Landing Pages

if you are interested in working together

if you are interested in working together